FORMA
INTERNATIONAL ADVISORY
Our approach
Forma operates as a strategic partner rather than a conventional advisor.
We engage selectively, typically at the earliest stages of a project, before capital is fully committed and when strategic decisions have the greatest long-term impact.
Our work is guided by long-term alignment, institutional standards applied from the outset, and clear governance and accountability.
We remain actively involved as projects evolve, supporting partners through key inflection points in strategy, capital, and delivery.
GLOBAL PERSPECTIVE
Forma operates internationally, with active projects and advisory mandates across Europe, the Middle East, the Americas, and emerging resort destinations.
Our cross-border experience enables us to navigate diverse legal, capital, and operational environments while maintaining consistent institutional standards.
PROPTECH ADVISORY
Forma also advises property technology and innovation companies that are actively seeking real-world project deployment.
We work with PropTech businesses to identify aligned development, landlord, and operator partners, ensuring their solutions are applied where they deliver genuine commercial and operational value.
Alongside project alignment, we advise innovation companies on international go-to-market strategy, helping them enter new regions with the right partnerships, positioning, and commercial models.
Our work bridges the gap between technology and real estate execution, supporting PropTech companies as they scale globally in a practical and credible way.
SECTORS OF FOCUS
Forma specialises in complex, high-value assets across ultra luxury hospitality and resorts, branded residences, mixed-use and destination developments, marina and waterfront assets, and special situations at an early stage of development.
